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A social media marketing campaign demanding that Adidas reduce ties with West started. West continued to make antisemitic remarks by way of Instagram, Twitter, interviews, and podcasts, stating "I can say antisemitic shit and Adidas can't drop me". In response to this conduct, Balenciaga, Vogue, Creative Artists Agency and MRC minimize ties with West.

In June 2022, West criticized Adidas CEO Kasper Rørsted, accusing the brand of copying his designs and promoting a "Yeezy Day" gross sales occasion without his permission. In August 2022, West continued his criticisms, stating that Adidas failed to open Yeezy retail shops as promised. In September 2022, West said that he wouldn't renew his contract with Adidas once their partnership expires in 2026. In 2018, West enlisted the help of Matt George, co-owner of Stussy Canada, to turn into a strategic advisor for the model. During this time the annual sales for Adidas Yeezy grew from $15 million to $1.2 billion. By 2019, gross sales for Yeezy's Adidas sneakers generated $1.3 billion in annual income.

In August 2016, GQ recognized Yeezy Boost 350 as essentially the most influential shoe of the yr. On the plus side,StockX, Goat and Farfetch are a couple of of the retailers that have them in inventory without an extreme quantity of of a value hike. For example, at Stockx, the Yeezy Slides are available in all three colorways starting at $97 for smaller sizes. All services and products featured are independently chosen by editors.